Initially, parking meters, sign covers, pallet covers were strictly ultilitarian. Covers were just that. Things to provide protection from the weather. But after having worked with a few marketing teams and agencies I began to understand that there was a larger over arching uselfullness to our covers when printed. Our covers take on a greater importance when printed.I just got done reading:http://www.typepad.com/services/trackback/6a00d83451b45369e200d8342ec17153efand am really excited by their suggestions. I'd recommend this blog to anyone interested in branding I've really started to understand the importance of sign covers and parking meer bags as a branding tool and am trying to figure out the best way of offering our product as a branding tool to a larger audience.
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