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I just got done reading a great blog entry

Flexible transport plans could be way forward

By Lisa Pilkington
in it she talks about employees of a company being offered a mass transit commuting subsidy if they turn in their personal parking tag. In addition a company car would be available for business meetings for all those who participate in the program. I think this a good idea. I do think that further incentives could be offered like shortening the work day, perhaps even offering the use a the company car for errands that might need to be run over a lunch hour.
I think that it is really important for us Americans to become greater students of European mass transit models as we begin to further develop our own. Personal transportation needs and planning is very important.