I just got done reading a Dave Fleet blog posting: http://davefleet.com/2008/08/why-your-small-business-needs-to-get-online/ and I can’t agree with him enough.  But I’d also like to take it a step further.  You really do need to understand web developemnt.  We started with a web page at the very beginning.  But we left it to other only to find ourselves slipping in search engine rankings over time.  Now we blog and are constantly looking for links.  We are building our business off line and on line.  I don’t mean to say all of it has been easy.  It hasn’t.  My wife and I are still old enough to have taken typing in highschool.  But life long learning and the web go hand in hand.  Infact the web is great tool for learning through the lifespan.